Many of you want to use SendOutCards to follow-up with people in your business. Great Idea!!
In order to get the best results, there is a question you need to ask yourself before you send a single card.
Are you sending out to get or are you sending out to give?
Sending out to get means that you are looking to get something from the person you are sending too. This is where you send out promotional offers or gimmicks to generate more business. This is traditional marketing. It has been done for 100’s of years. The challenge today is that we have massive competition shooting for the same consumer and the consumer has access to detailed information on all of your competition.
Have you ever heard of Google? Your consumer can Google your product or service and have 100’s of companies to choose from in just seconds. Because of this, traditional marketing and follow-up tactics are less and less effective. They still have their place in the mix of your marketing campaigns but without genuine Relationship Marketing, chances are you will be left behind.
What is genuine Relationship Marketing? The answer is simple. You send a message to your customer because you genuinely appreciate their business. That is it. No offers, no promotions, no fancy logos or brochures, just a simple thank you because you want to say thank you. Appreciation wins over self promotion every single time.
Sending out to give means that you are sending a message of appreciation for the sole purpose of giving appreciation. There are no immediate ulterior motives. You simply want to say thank you. Your customer, client, employee, vendor or associate needs to feel that appreciation from you. We all need to feel appreciated. If you feel genuine appreciation for these relationships, you can give that appreciation to them through SendOutCards.
So how can you use SendOutCards for your business?
There are 2 categories of cards to send out
Click on the links below to learn more about these categories.
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Click here to watch the Relationship Marketing Video 
