Relationship Marketing

Campaign Cards

Campaign cards gets us into the automation side of what SendOutCards can do for your business relationships.

The first campaign card is the Contact Manager Campaign

SendOutCards allows you to send a card or groups of cards to multiple people with one simple click of the computer mouse. We call this Contact Manager Campaigns. This is where you can send a single card or multiple cards to groups of people. The best example is the holiday card. Everyone wants to send holiday cards to their customers. This is an expected card. As most of us know, this can be a labor intensive process and something that companies dread doing every year. With SendOutCards, you can send your holiday cards in just minutes. Not only can you do holiday cards, you can create group lists in your SendOutCards contact manager and send  campaigns to VIP lists, New Customer Lists, Old Customer Lists, basically any list you want. You know the segments of your contact manager, you create the group lists and send out personalized greeting cards to those groups. Keep in mind that a greeting card is 11 times more likely to be opened than any other piece of mail. Your customers will feel appreciation every time they get a greeting card from you. Not only can you send group lists out, you can choose names within that list, click on the name and personalize the message within that one card before the campaign goes out.

Let’s say that you sent a card out to 55 people in your VIP customer list. It just so happens that you went golfing with Sally Jones who is on that list. You can send the campaign, click into Sally Jones and edit her message to make reference to your golf outing and re-save that card to go out with the rest of the campaign.  Click here to view a webinar on how to set up Contact Manager Campaigns.

The second campaign card is the In-touch Campaign

The SendOutCards system will not only allow you to send a genuine thank you card, you can also send a multiple card campaign that initiates with the thank you card.  We call these In-touch Campaigns. This is where you are periodically sending a card to your customer or prospect to keep you fresh in their mind.  Again, we recommend that these cards stay personal and appreciative in nature. The less self promotion the better. The following link gives you examples of personalized In-touch Campaigns that have been used by business customers of sendoutcards. You will notice that birthday cards are used in some of the In-touch Campaign examples. Click here to see examples.