Relationship Marketing

Individual Cards

The first individual card is the Unexpected Cards:

It all starts with sending unexpected cards and expected cards every day. Make it a habit to start your day sending an unexpected card to someone in your personal life or in your business. This is the most important step to getting the most out the the SendOutCards Relationship Marketing system. Genuine Appreciation is a personal thing. It has to resonate within you. It has to come from your heart. The habit of using SendOutCards to send an unexpected card every day will ignite the appreciation flame within. It will give you the inspiration needed to genuinely follow up with your business relationships. In the early stages, most of your cards will be unexpected cards. As you continue to send cards, many of your cards will become expected cards. An example: You send someone a birthday card for the first time, it’s an unexpected card. After that first birthday card it is now expected because you are known as someone who remembers birthdays and sends birthday cards. By the way, if you are known as this kind of person within your business relationships, you will never have to worry about generating new business. Your appreciated customers will send you a flood or referrals without you even asking for them.

The second individual card is the Thank You Cards.

Your customers deserve to be thanked for their business. Your prospects deserve to be thanked for their time. The more genuine and personal the thank you card, the better. We recommend that you avoid any self promotion in your thank you cards. No offers, no reference to the business transaction, just a simple thank you. If you use a logo or phone numbers, make them small and discrete. Remember, you are sending out to give. At this stage, you are giving a thank you because the receiver deserves it. These are cards that you send individually. One at a time with as much personal touch as you can give.  People love to see pictures of themselves. Use Picture Plus to add pictures of you and your customers on the front of or inside of your cards. They will love it. The more fun you have with these cards, the stronger your relationships will build with your customers.

The third individual card is the Birthday Cards.

 This could be a send out to give marketing campaign all on its own. You could call it “birthday marketing”. Many successful business people do this and the results our amazing. Simply remember the birthdays of your customers and their families. Send them a genuine thank you card without promoting your business. The SendOutCards system can remind you of your customers birthdays and you can respond by sending them a personalized birthday card.  Click here to see how to add a birthday to your customers contact information. This example will also show you how to use the note section for that contact so you can keep detailed information on the interests and history that you have with that person.

Birthday and contact details information.

Birthday cards can also be included in the Campaign Category mentioned below. This would be a more automated approach to getting your birthday cards out. This may be necessary if you are managing 100’s or 1000’s of birthdays.

The individual unexpected cards, thank you cards, and birthday cards to your business relationships are the strongest way to communicate genuine appreciation. This is Relationship Marketing at its best.